FOD-detection.com was the first consultancy site we built. Consultancy sites are typically constructed differently to small business websites. This site has a Blog as the home page, with the main consultancy page as a separate top-level page. The aim is to show that the consultant is an expert in his field. His Blog contains news from his industry, on which he comments, while also publishing his own articles. The advantage of this approach is that the content is updated regularly, making it very beneficial for search engines.
This consultant’s Twitter feed is also displayed on the homepage, and all blog entries are automatically sent to Twitter, without any user intervention. The branding from the website is also used on the Twitter page.